I have a way with words, so I let them have their way with me. Full-stack Writer. Creator. Marketer.

Wrote multiple copies and content, including social media captions, blog articles, website content, emails, reports, and product descriptions for multiple projects and clients in a fast-paced agency environment. Contributed to the development of a writing style guide, setting clear rules and preferences for the brand’s written communication, ensuring consistency, clarity, and professionalism across all content. Suggested and implemented the concept of brand personality/characterization to enhance brand voice and tone. Owned and managed tasks, drafting and managing multiple social media calendars, ensuring delivery from ideation to curation, to the creation of various content. Played a key role in content strategy sessions, helping to develop content pillars for internal and external projects, thereby optimizing frameworks for content writing and creation. Assisted with social media scheduling, graphic design tasks, content creation, and video editing. Consistently worked hand-in-hand with design, product, sales, and marketing teams to successfully deliver on projects involving content.

Successfully spearheaded the establishment of brand aesthetics, communications and messaging through rebranding and copywriting efforts. Developed and executed a 3-month content strategy for brand reintroduction into the social media space, helping to establish content posting consistency, resulting in increased brand content engagements and organic followers. Curated and created engaging content such as posts, videos, and stories, showcasing the brand’s fashion collections. Filmed and edited over 20 engaging videos for brand marketing and advertisement, significantly increasing engagement metrics. Managed social media inbox by responding to customer inquiries, and fostering positive interactions.

Created and maintained a social media content calendar, ensuring consistent posting and alignment with the brand’s voice, targets, goals, and objectives. Spearheaded the creation, curation, and management of all social media content, resulting in a 20% increase in follower engagement on Instagram within 2 months. Developed and executed SMM campaign for rebranding and brand communications. Shot and edited multiple videos to create visually compelling graphics and videos, driving user engagement and brand awareness. Managed and responded to all customer inquiries, comments, and messages across all social platforms, ensuring immediate responses within the first hour of contact.

Authored more than 35 published articles for Yard's website. Improved email list reputation by 15%. Created and designed templates and projects for diverse marketing campaigns. Boosted click-through rates through audience segregation and list building. Achieved a remarkable 45% increase in email subscriptions within a 3-month timeframe. Led a highly successful email marketing campaign resulting in increased leads and conversions. Oversaw and directed a team of content writers and creators, ensuring optimized and aligned content. Worked closely with social media representative to ensure content alignment, ensuring digital campaign success, brand (voice/tone) consistency, and content optimization. Contributed to social media growth through content ideation and SMM strategies that facilitated the success of one particular digital campaign (#1kInterns).

Spearheaded the establishment of a robust social media presence through the strategic implementation of social media tools, effectively engaging and interacting with followers. Conducted comprehensive competitor analysis, employing digital marketing tools such as SimilarWeb to identify areas for improvement and opportunities for differentiation. Composed compelling website content that significantly contributed to SEO ranking and seamlessly linked to various social media platforms (Facebook, Instagram, Twitter). Performed keyword analysis to optimize social media posts and enhance online visibility. | Implemented sponsored ads resulting in a remarkable increase in followers by over 30%. Captured and documented videos of Glacee-sponsored events for the creation and distribution of engaging content. Curated appealing reels using user-generated and employee-generated content to amplify brand visibility on the explore page. Efficiently managed social media inboxes, ensuring prompt responses to direct messages and processing of orders. Proactively initiated strategic social media marketing campaigns by reaching out to relevant brands aligned with Glacee's value propositions and industry requirements. Implemented a unique SMM strategy: sending personalized messages to every single follower and customer to foster customer relationships.

Produced over 20 high-quality articles and effectively analyzed and redesigned 3 websites' written content to enhance web content optimization. Conducted comprehensive research and fact-checking to ensure utmost accuracy and uphold brand credibility. Skillfully edited and proofread 15 written pieces to guarantee clear communication, logical flow, and flawless grammar. Created 5 captivating scripts for talk and radio shows. Developed social media captions.